Advertising & Marketing Services SAC Codes & GST Rate
Advertising agency services, digital marketing, media buying, PR, branding, and content marketing.
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| Item Description | Qty | Rate | Tax % | Amount | |
|---|---|---|---|---|---|
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Advertising & Marketing Services — SAC Code List
| SAC Code | Service Description | GST Rate |
|---|---|---|
| 998361 | Advertising agency services | 18% |
| 998362 | Media representation & buying | 18% |
| 998363 | Public relations services | 18% |
| 998364 | Display & billboard advertising | 18% |
| 998365 | Digital & online advertising services | 18% |
Source: CBIC GST Rate Notification. Always verify the current rate at cbic-gst.gov.in before filing returns.
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Sample GST Invoice — Advertising & Marketing Services
A Mumbai digital marketing agency invoices a Hyderabad e-commerce brand ₹3,00,000 for SEO and social media management (SAC 998365). IGST at 18% = ₹54,000. Total invoice: ₹3,54,000.
How to enter on your GST invoice:
- Select "Service" type in the invoice generator
- Enter SAC code: 998361
- Enter the service description matching your work
- Select GST rate: 18%
- Enter buyer's state — CGST+SGST applies for intra-state, IGST for inter-state
GST Applicability — Advertising & Marketing Services
| Scenario | Tax Type | Rate |
|---|---|---|
| Intra-state supply (seller & buyer same state) | CGST + SGST | 18% split equally |
| Inter-state supply (different states) | IGST | 18% (full) |
| Export (service recipient outside India) | Zero-rated (IGST 0% or LUT) | 0% (refundable) |
Frequently Asked Questions
What SAC code applies to digital marketing services?
SAC 998365 covers online and digital advertising services including SEO, social media marketing, Google Ads management, and email marketing. GST rate is 18%.
How are advertising agency commissions taxed under GST?
Advertising agency commission is a service taxable at 18% GST. If the agency raises a consolidated invoice (including media buy + commission), the full amount is taxable. If only commission is billed, only that amount attracts GST.
What GST rate applies to outdoor hoarding/billboard advertising?
Outdoor advertising services — hoardings, billboards, bus shelters — attract 18% GST under SAC 998364. The place of supply is where the billboard is physically located.
Is influencer marketing subject to GST?
Yes. Social media influencers providing promotional services to brands are subject to 18% GST if their annual income from such services exceeds ₹20 lakh. SAC 998365 applies. Influencers must issue GST invoices to brand clients.
GST Invoice Guide for Digital Marketing Agencies
See SAC codes, invoice format, common mistakes, and a ready-to-use GST invoice generator tailored for Digital Marketing Agencies.
View Digital Marketing Agencies Invoice GuideOther Service Categories
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